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The heat map solution visualizes customer traffic across the area, highlighting cold zones and informing operational strategies, while merchandise popularity reports offer insights into customer dwell time, enhancing sales performance and optimizing marketing efforts.
Use different colors to intuitively represent the number of people and the duration of their stay in multi-shelf areas, making it easy to quickly discern differences and their significance.
In a large store, you can use a heat map to observe the areas where customers prefer to stay and the most popular pathways, allowing for a macro-level adjustment of the store layout and design.
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